Chatel Theagene

Email focus: Tips To Get Rid Of Razor Bumps

Summer Campaign

3-Step Night Routine Campaign

Skin Care at any Age Campaign

Email Copywriting for Beauty Client - Buttah

New product launch for client - copywriting

Learn how to freshen up your go-to hair color for fall.

In the mood for naturally sun-kissed hair year round? If so, balayage should 100% be on your radar. According to DC-based stylist Quarita Futrell, balayage is a French word meaning to sweep or paint, and it describes exactly what your colorist will do. The technique involves your stylist freehand painting your highlights on, and the end result is a natural-looking finish that makes it appear as though you just spent a week in Bali. Even more exciting is the fact that this trendy technique is ...

Mane Event

World of Curls

Cowash challenge story

Here’s the perfect wash-n-go option for healthy coils. Show her the ropes by moisturizing with a light leave-in conditioner then air drying (it's totally okay to ditch the hot blow dryer, you’ll thank us later!). Don’t forget to fluff and separate strands for the full effect.
For strands that tend to break easily and are delicate to the touch of a brush, we can’t help but get excited to see these Bantu knots on Storm. Edgy? Yes! Made to feel like a queen in no time flat? Without a doubt. Chec...

If you’ve recently thought of growing out that short fade, or simply bored with the same look you’ve been sporting for a while, then the start of a new season may make things a whole lot easier before trying a new look. So whether you’re up to staying on trend, or think it’s time for the new you to emerge, we’ve laid out the do’s and don’ts on how to get the length you want.
The Game Plan
Are you more a hair on top, shaved on the sides kind of guy? Or, are you ready to take the first dive and...

Words by Chatel Theagene
On any given day, ditching shampoo is probably not high atop the priority list of grooming have-to-do’s. And maybe for good reason. Over the years, you and your hair have been conditioned to reach for the same bottle of goop your father once used to rid hair and scalp of a ton of grime. But if we could convince you that better hair waits on the other side of the shampoo bottle, would you make the trek?
Shampooing hair, as often as most of us use the stuff, should be a...

Words by Chatel Theagene
Photography by Aundre Larrow
There’s no greater feeling than knowing your skin can speak for itself, long before you ever utter a word. So with Winter’s forecast finally in the rear view, it may be time to get equipped with all the essential basics to keep the glow-up tight all spring and summer long. Let the seasonal reset begin!
We’ve already covered the why’s and importance of getting a facial. And we’re not here to convince you to go under the knife, experiencing ...